Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer’s problem is selling, not selling a dream they know will never come true.

Many entrepreneurs start organizations with a dream but overlook sales preparation. Assumptions that great products sell themselves or that low prices with maximum features ensure success can lead to shock when these theories falter. To survive and grow, it’s essential to go beyond these assumptions and explore effective business strategies.

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book “Selling IS Not Cheating” should help.

About the Author

Manojit Majumdar has more than 35 years of sales and business development experience. Has travelled across 40 countries and in his current job is responsible for setting up a network of business partners across 70 countries. Manojit has lived in different cities of India and USA.