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Sales is Strategy, Skills, Pricing, Marketing, and Ethics

selling is not cheating author Manojit Majumdar
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The Author

Manojit Majumdar, a seasoned author and sales professional with over 35 years of experience, currently plays a crucial role at Newgen Software, a billion-dollar market-valued company, where he’s in charge of building partner networks across 70 countries. Before Newgen, Manojit worked at IBM, serving as the Country Manager for Small Deals business in India/South Asia. He has worked with many other small and mid-size organizations.

Throughout his extensive career, Manojit has had the opportunity to explore business landscapes in 40-plus countries, gaining insights into the diverse challenges faced by businesses of all sizes.

His first book, “Lamb leading Lions – Why we do not have Microsoft or Google in India,” found success on Amazon’s hot seller list, showcasing Manojit’s ability to connect with readers and shed light on the unique hurdles businesses encounter in India.

Manojit Majumdar

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The Book

Selling does not mean blabbering unnecessarily to win some debate. The concept of selling a comb to a bald man is a bad example. Solving a customer’s problem is selling, not selling a dream they know will never come true.

People start organisations with a dream and often do not prepare for the sales aspect of the business. Many assume that good products sell on their own or products with maximum features combined with a low price are a recipe for success and get shocked when these theories don’t work. So, how do you survive and grow?

Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?

The book “Selling IS Not Cheating” should help.

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